Major Campaign Announcement: “Love is the better way”


Just ahead of Father’s Day, LifeCanada is launching a new major cross-Canada Campaign, “Love is the better way”.

The Campaign involves many of our 50+ member groups who have worked with us to get this campaign up and running in their communities. 

Billboards, bus bench advertising, posters, lawns signs and even social media will feature our beautiful Campaign designs, intended to bring hope and support to women in unplanned pregnancies.

Along with the graphic designs, there is a comprehensive web-site, updated from our 2012 National Campaign, that will feature information about abortion, and most importantly places to help women who are seeking support. View the site at

Our Campaign, “Love is the better way” is doing something totally new. We are encouraging women to consider their options in a realistic but positive manner.

Society treats pregnancy like a disease, but the news “I am pregnant” is not a death sentence. It is the momentous realization that there is another human life that, ultimately, “I” am responsible for. This is a challenging, life-changing moment and it is magnificent in its scope.

Our message is, “Do not be afraid. Love is always the better way.”

The reality that “I am pregnant” may be filled with the unknown, with questions, with fear, but it is also filled with new possibilities that will involve many, many new individuals who will rally around YOU, the new mother to support, guide, provide and help you!

New experiences and joys not yet imagined are at hand. New love not yet known awaits.

See the potential!

Look beyond fear.

You are stronger than you think!

We are thrilled to announce the “Love is the better way” Campaign and encourage all of our supporters to look out for the Campaign in your area.

If you would like to see bus bench or billboard advertising, and don’t see it in your city or town, contact us and we will put you in touch with your Right to Life society!

Together we can provide the hope and support needed to help women and their babies, and help end abortion in Canada.

For more information, contact Natalie Sonnen at 1-866-780-5433 x1 or email